Issues

Advertising

Research has shown a strong linkage between marketing and youth uptake of smoking and use of other tobacco products. For additional information on the impact of advertising and marketing on tobacco consumption, as well as counter-marketing campaigns, see the following resources:

National Cancer Institute Monograph 19:

• “The Role of the Media in Promoting and Reducing Tobacco Use”

Centers for Disease Control and Prevention Smoking and Tobacco Use:

• Youth Prevention
• Social Marketing
• Campaign for Tobacco Free Kids

World Health Organization Tobacco Free Initiative:

• Tobacco Free Youth
• Framwork Convention on Tobacco Control